This time of year can be a little funny for us, although a lot of people think this may be our slow season I find myself often saying that we are "a different kind of busy." Being based in New England means that our peak wedding season is typically May through early November, which means that during those months, our days, weeks and weekends are often spent preparing, producing and managing events and weddings. In contrast, this time of year our days and weeks are filled with a different kind of busy as we plan and design for next season's weddings-- we spend more time in our studio answering emails, confirming orders on the phone with rental and linen companies, sketching designs for clients, culling images for mood boards, etc. I am majorly simplifying all of this because there is so much more involved in the day to day of running a small, boutique creative business, but I thought it would be fun to give you a small glimpse of our creative process and the kind of work we are doing this time of year.
Last year at this time, I began working with a couple who had a very clear vision for their wedding and a Pinterest board with a ton of images to go along with it (more on the pros and cons of Pinterest another time!) The inspiration for their wedding started with sunflowers, the bride and groom both loved this flower and were greatly inspired by it. After getting to know the couple better, hearing their love story and meeting some of their family and friends it was obvious that this flower was more than just a pretty bloom, it was a fitting symbol for their values, their story and their personalities.
The couple decided to get married in Maine because they loved traveling here and had many happy memories of escaping their fast-paced way of life in New York, to visit the bride's family that lived near the coast. The above picture was an image the Bride sent to me that inspired her, an image that reminded her of why she loved the coast of Maine.
Below is the mood board I created during our design process as a way to edit down the imagery that was inspiring the couple.
For me great design begins with getting to know the couple really well and asking them the right kind of questions that get to the heart of who they are as a couple, what their values are, and what their story is. Details are meaningless unless they are thoughtful and personal--a color palette that evokes imagery and memories of the coast, emerald vases and broaches the bride and her mother collected, these are a few of the things that were incorporated into their design.